One way links from other websites that are somehow related to yours by domain play a great part here. Also known as backlinks, these URLs reflect the popularity of your pages with other users. Take this as a reference system, and I’ll give you a relevant example here. Let’s consider two sites: A and B. Site A has just created 10 friendly links so far, while site B has 50 backlinks. Google will index both, but site B gets a higher page rank because of the number of backlinks that indicate popularity. Look into article marketing for improving the number of backlinks, the traffic level and thus get high search rankings.

When irrelevant website visitors click on your links, Google charges you, yet, you make no money from it. Hence, the money loss! Consequently, before you aim at getting high search rankings, it is essential to have good knowledge of concepts like article marketing, Google Adwords, effective link building, Adsense, pay-per-click advertising or search engine optimization.